SUNWING CANADA Select a Song from MFP for a new Ad Campaign
Sunwing Canada, North America’s largest vertically integrated travel company, contacted Music For Productions once again to help with music for their new ad campaign “Sunwing Vacation Better 2.0”
When Sunwing contacted us we had one month to work with them. First, like several times before, they hired us for our copyrights clearance services. We had one month to negotiate for them the synch rights of a “popular”song to place in the new Sunwing ad campaign. After learning about the direction of the main spot they suggested to us several songs. One was a Prince song from his old catalog. As expected, when MFP contacted the label to inquired about the synch fees etc. they right away told us 1- A prince song is very difficult to license 2- The time limit of one month was too short to start negotiating with Prince’s family estate. The second popular song suggested was good but the price was way too expensive. That is when MFP went to work and looked in their own catalog to try to find the perfect song for them at an affordable price.
The creative originally was based on the tagline “Let’s Go”. But MFP suggested for a sunny destination the theme “Let Go” instead. After they agreed we found in our catalog the perfect song!. The title is ‘Let Go” and the composers are Pete Masiti – John Andrew Barrow. The song is from the Dark Horse (Vocal) label on the “Premium Playlist” album from the USA Atomica Music catalog. An excellent catalog that we represent exclusively in Canada. The catchy hook of “Let Go” was just perfect for their 15 seconds spots. The only work left was to make sure that the Sunwing jingle at the end of the spot was integrated properly with the song. It was easy work for our composer/arranger Chris Horvath. Why was it so easy for Chris? Because Chris actually wrote, played and produce the Sunwing jingle. It was a great pleasure to work with Sunwing and Chris once again.
Once the ads were ready to go live we received a nice email message from creative director Regan Baird at Sunwing to let us know how they appreciated our work.
“On Sep 24, 2019, at 4:34 PM, Regan Baird <@sunwing.ca> wrote:
“Just thinking, really thank you for picking an awesome track! Thank you so much for all of your help!”
When you need music for your campaign MFP is the right company to contact. We can help you license a popular song. We can act as an Agent and will liaise between the rights holders of the recorded music involved and the director of the project. We will negotiate the lowest cost and insure all copyrights clearance in a timely manner. Or we can find the perfect song from our own catalog. We have over 300K songs. I am sure we can find what is right for you at an affordable price.
We’ll also handle all rights with the publishers; record companies; agents and unions:
Whether you require:
• Master use
At Music For Productions, we make sure all music rights are secured for your project as well as manage royalty collection and distribution!